Pink October, the month of women

ottobre rosa gesan

Breast Cancer Awareness Month


Breast cancer has reached a wide spread among the female population, becoming the most frequent cancer. Last year, in Italy, more than 50,000 women received a diagnosis of breast cancer, with a growth of +0.3% compared to the previous year. Despite these numbers, the mortality rate is constantly decreasing thanks to scientific research and technological innovations that make it possible to diagnose the disease already at an early stage.

Even more targeted diagnostic-therapeutic paths allow patients to obtain excellent results in the treatment of the disease.

In this scenario, identifying the disease at the preclinical stage is vital.

For this reason, it is necessary to raise awareness among young people on the issue, actively involve schools through correct information and the teaching of self-examination. In general, it is necessary to raise awareness not only of girls, but also of boys on the issue, given the low incidence of 1% in the male population.

At Gesan Production we support the Pink Campaign of all the associations active in the fight against cancer so that greater awareness of breast cancer prevention and its possible treatments can spread.

Thanks to the several initiatives underway, for example, throughout the month of October it will be possible to receive advice and undergo free breast examinations at the clinics of the associations that actively participate in the campaign, as well as in hospitals and at some dedicated centers.

Let’s take care of us!